→ Carrotmob
Hundreds of hipsters, creatives and neighborhood folk lined up one recent spring Saturday afternoon outside K&D Market in San Francisco’s Mission district where 16th meets Guerrero. They were there to test an idea: Could a swarm of targeted spending prod one local business into making concrete steps towards going green? Could activists work cooperatively with business to encourage intelligent upgrades, such as the switch to an Energy Star cooler, or the use of a skylight to reduce electricity dependence?...
Let a business know which proactive green steps to take, then reward their progressive actions with business—and lots of it.
via WorldChanging
